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JAC Light Truck Entering the 4.0 Era


          Recently, China's leading brand of high-end light truck JAC held a media conference in Dunhuang, announced that JAC light truck officially entered the 4.0 era, and invited national media to test drive the latest models of light truck and pickup.

          From January to July this year, overcoming the adverse effects of the pandemic, JAC light trucks accomplishes the cumulative sales of 108,000 vehicles, up 18.1% YoY, 7 percentage points higher than the market. Even more than that this year's growth of JAC light truck mainly stems from the rapid growth of medium and high-end products represented by Ankang Power. Among them, models with Ankang Power engines grew 69% YoY, accounting for 33.3% of light truck sales, up 12% from the same period last year. JAC light truck medium and high-end products increased by 22.3% YoY, accounting for 69.7% of total sales, and the proportion further increased.

JAC light truck has always had a "high quality" and "much better" reputation in the market, and the deepening cooperation between JAC and Volkswagen, and Cummins, further enhance the high-quality advantage of JAC light truck. In product development and manufacturing, JAC has started to comprehensively promote the Boutique Light truck Project.

            Basing on JAC integrated R&D system, absorbing the advanced R&D mode of Volkswagen and Cummins, user's full value response and comprehensively bench-marking Isuzu platforms, the Boutique Light truck Project builds a new generation of C6 emission platform with high-strength steel frame and a new generation of cabin. The new generation of product platforms can expand into market segments based on different usage scenarios and customer needs, create light truck products that are more efficient, stronger, more comfortable and with less fuel consumption, while also being faster and better responsive to market and user needs, and more efficient product development.

           JAC light truck entering the 4.0 Era is not only product upgrading, but also overall upgrading of business philosophy, service scope, commodity form and systematic capacity. In the 4.0 Era, JAC light truck will upgrade the previous product-driven business model to user value-driven, and to achieve systematic upgrading through digital means, through R&D, manufacturing, supply chain, marketing and service system.

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